What I Do

I am a full-time Project Manager and Digital Producer. I do everything a web site needs to be great, from the beginning of the project up to managing the coding and launch of the site. I work on making web sites that are intuitive to use, aesthetically pleasing, communicate clearly and achieve my client’s goals.



What I do

Strategy & Briefing


Firstly I go through the project requirements with the client. The briefing & strategy phase outlines the strategic direction for the site, the clients goals, user requirements and any technical considerations.

To manage scope effectively, it is imperative that this phase defines what functionality the site must contain to avoid ‘feature creep’. Discussions about look and feel of the site and branding strategy also begin here. Back to top



What I do

Information Architecture


Based on the briefing and strategy discussions, I translate ideas and information into an organised structure via detailed sitemaps and wireframes. The customised menu structure or ‘information architecture’ is carefully compiled to ensure that both the clients needs are met and the user that find the site easy to navigate.

All this is done based on usability research, with the target audience in mind. Back to top



What I do

Project Scheduling


Once the wireframes and functionality are locked in, the project needs to be scheduled with resources. I work at providing a detailed project timeline which details the key milestones, review dates and launch dates. The key phases of the project are outlined – from pre-production, design, development, testing and launch.

This timeline is also essential for resourcing the project with designers and developers, ensuring that the milestone are achievable with the resources current workload in mind. Back to top



What I do

Resource Management


Resourcing can often lead to outsourcing if workload of internal resources is already at a maximum. As the Project Manager, I resource to external pools of talent if necessary, providing briefs and gathering quotes.

I co-ordinate the communication between the client and the team members throughout iterations of the project and manage the copy and assets coming through from the client. Importantly, I also ensure that the project is always running on time and within budget. Back to top